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8 trends to increase your online sales in 2023 🚀

Design Thinking.jpg

By Camila Rodriguez

Nowadays there is a lot of talk about how to implement this strategy in e-commerce, but not all companies managed to do it. What is intelligent management of stocks and sales channels? How can this exponentially boost business growth?
I think it is important to start by defining Omnichannel. It is a communication strategy aimed at improving the customer experience and service, designed to offer multiple service channels connected to each other, guaranteeing a satisfactory experience for the consumer.

in pow. We believe that it is the possibility of making a sale regardless of where the customer is in contact with the brand or where the stock is. ANDn this sense, what benefits can its implementation generate?

If it ever happened to you that you lost a sale because you did not have the size/color in your e-commerce stock, but you had it in a physical store; or that you have had products that rotated better in one store than in another, leaving stock unsold; or that you have sent merchandise from the stores to the distribution centers for special events, and then you have returned it, spending on freight... all that has a solution.
Omnichannel strategies allow you to view all your brand's stocks, both in the warehouse or in a physical store, making them available for sale in eCommerce and InStore. In this way, the options of products, sizes, colors, etc. are increased, and by automating the processes in a platform, efficiency and time savings are achieved. Which leads to an increase in the Conversion Rate, one of the most important indicators of the business.
It is possible to carry out a Pick-up in Store in real time, increasing the response speed, providing cheap and fast logistics alternatives, and above all improving customer service.
Dispatch diversification helps rotate warehouse and store inventory. Avoiding having stock...

What does it consist of?

It is a process of searching for innovative alternatives to solve problems focused on how consumers think, feel and behave.

Taking as its center the perspective of the final users, it resorts to elements such as empathy and experience to build ideas. In this way, companies that use this tool will make decisions based on what future customers really want. 

When exploring the best alternatives to end a conflict, this process not only uses analysis and reasoning, but also logic, imagination, intuition, and systems thinking.

The 5 stages of Design Thinking

1. Empathize

It is the essential phase of this methodology and deals with the discovery and understanding of the main consumer needs.  

Getting to know them means not only inquiring about issues related to our service, but also about their daily lives. How do they connect with our service? In what circumstances and contexts? How are they affected by the environment?

Some examples to apply are: surveys, interviews, statistics and focus groups, among others.

2. Define

After knowing the different needs in the previous stage, the main opportunities for improvement are defined. For this, a thorough evaluation of the wide variety of previously detected problems is carried out. Defining which ones will be attacked first and which ones in subsequent stages, proposing measures to reach a definitive solution. At this stage we can use the results of the previous one to create empathy maps, customer journey maps, user profiles or service blueprints.


3. Ideate

Once the team analyzes the information and manages to define the problems based on the users, it is time to start generating ideas. With different group activities, a team can open their minds and incubate a large number of ideas that will then be filtered to prioritize the most relevant ones. To carry it out in the best way, techniques can be used to stimulate creativity and free thinking such as Brainstorming, Collaborative Sketching and Product Box.


4. Prototype


It basically consists of materializing the selected ideas. Sometimes, the prototype can be digital (a beta website, for example) or physical (such as a drawing or design). Usually, these prototypes are made with low-cost materials, such as paper or cardboard.


5. Test


Prototypes are used to be tested with users. The conclusions obtained from them allow us to iterate, that is: empathize even more, refine our ideas, prototype again and test again to obtain solutions that really respond correctly to the problems of our users.

The purpose right now is to test the ideas with real users. The most common methodology is to generate a script and ask users to perform some action by interacting with the prototype.

How do we get started?

To use Design Thinking it is important to keep in mind that teamwork is the basis of the methodology. Multidisciplinary groups manage to offer different specializations and points of view, leaving aside the idea of an area that leads the process. In this way, we prevent a team without representatives from the technical area from overlooking important issues that could later be an impediment in the development process. The techniques will allow us to take advantage of the capabilities of the entire group, so that each one can contribute their expertise and point of view, adding to a collaborative conversation.

In which metrics can we see improvements?

Conversion Rate Optimization (CRO): its configuration is based on a clear process focused on the user experience within an online store with very specific actions. Where research and hypotheses will be tested to optimize the conversion rate. 

Data analysis in Google Analytics: Quantitative data allows to understand the users and also the quality of the interface. It is possible to observe the most used browsers, the most frequent age group or other demographic data. Regarding the bounce rate or the conversion rate on particular pages, they also allow to reflect  the effectiveness of the site.

surveys: In terms of qualitative data collection, the goal is to ask relevant questions directly to interested users. Whether through direct questions with users or through online surveys, the goal is to get answers about possible improvements to the user experience.

Click Tracking: This method is effective in understanding user habits and behavior in relation to the website interface. Capture the scrolling and clicks of a group of users to establish heat maps.

The key to success

In essence, the design thinking process is iterative, flexible, and focused on collaboration between designers and users. In addition, it places an emphasis on bringing ideas to life based on how real consumers think, feel, and behave. It allows you to gain new insights, develop new ways of looking at the product and its potential uses, and gain a much deeper understanding of users and the issues they face. Last (but not least) it is essential to keep an open mind. The tools used during the process help us to consider approaches that are out of the ordinary, which enrich the final result.

We hope you can put these tips to use to improve your own website! Join our blog and discover more information from our specialists.

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