8 trends to increase your online sales in 2023 🚀
01/05/23
By Camila Rodriguez
Nowadays there is a lot of talk about how to implement this strategy in e-commerce, but not all companies managed to do it. What is intelligent management of stocks and sales channels? How can this exponentially boost business growth?
I think it is important to start by defining Omnichannel. It is a communication strategy aimed at improving the customer experience and service, designed to offer multiple service channels connected to each other, guaranteeing a satisfactory experience for the consumer.
in pow. We believe that it is the possibility of making a sale regardless of where the customer is in contact with the brand or where the stock is. ANDn this sense, what benefits can its implementation generate?
If it ever happened to you that you lost a sale because you did not have the size/color in your e-commerce stock, but you had it in a physical store; or that you have had products that rotated better in one store than in another, leaving stock unsold; or that you have sent merchandise from the stores to the distribution centers for special events, and then you have returned it, spending on freight... all that has a solution.
Omnichannel strategies allow you to view all your brand's stocks, both in the warehouse or in a physical store, making them available for sale in eCommerce and InStore. In this way, the options of products, sizes, colors, etc. are increased, and by automating the processes in a platform, efficiency and time savings are achieved. Which leads to an increase in the Conversion Rate, one of the most important indicators of the business.
It is possible to carry out a Pick-up in Store in real time, increasing the response speed, providing cheap and fast logistics alternatives, and above all improving customer service.
Dispatch diversification helps rotate warehouse and store inventory. Avoiding having stock...
2. Make sure it's intuitive too
If users don't know where to look or what is most relevant to them, their experience can be confusing and negative.
Offering too much information or asking too much of your visitors will only confuse them and cause them to take no action. Simplify the experience by focusing on one question and one call to action per page. What do users on this page want to know, and what do you want them to do when they find out?
3. Create consistency across the site
People like simplicity and naturalness in the treatment, this is what we know as the mere exposure effect, that is, the more familiar we are with something, the more we like it.
Take advantage of this effect by creating consistency throughout your website. Look for uniformity in the design, in the arrangement of page elements, colors and fonts, as well as content.
To ensure consistency, you can define guides for both visual and written content. A visual style guide sets the tone for logos, font choices, colors, and element arrangement, while a copy style guide lets you set the tone for your business, address your customers, and more. .
4. Make your site accessible
First, it handles accessibility standards for things like screen reading, color contrast, and font size. Review the options for website accessibility validators to evaluate your site.
If you already have a website created and you want to optimize the navigation options to improve the user experience, you can do the usability tests that we described above. Observe how people use your website, whether virtual or physical, and note any difficulties they encounter, such as trouble using the main menu or finding the information they need on a given page. Then make changes based on the results.
#pow.tips 1:Try to have no more than 5 items in the main menu, and in most cases, avoid having more than 3 levels of sub-navigation.
#pow.tips 2: The menu must accompany the entire scroll of the site so that the user has access to the categories at all times.
5. Keep the design simple and uncluttered.
Make sure the colors and fonts you choose reflect your brand. Find a balance between contrasting colors and more neutral ones, and try not to use more than two font families; instead, create variations by playing with size and weight. A good resource to consider in these cases is google fonts, a compilation of fonts or 'fonts directory', open source that you can integrate into your website.
6. Measure and improve your performance
You already know the elements that create a good user experience on the website, the last thing you should take into account is to generate a constant evolution of your store. Users change all the time, so your site should too.
What worked yesterday might not work today. Be critical of your website and ask yourself how you can simplify and help users achieve their goals faster.
Creating a pleasant user experience requires a lot of consistency and is a never ending process. in pow. our clients have personalized UX/UI design consultancies focused on providing a unique user experience, without losing sales in the attempt.
Do you want to create an exceptional website for both users and search engines? Contact Us!